IFL Announces Official Snack Of The Company
Press Release:
INTERNATIONAL FIGHT LEAGUE (IFL) AND DALE AND THOMAS POPCORN FORM
STRATEGIC PARTNERSHIP
NEW YORK, August 31, 2006 – The International Fight League (IFL) and
Dale and Thomas Popcorn today announced a new strategic partnership for
IFL fall events and for the 2007 season. The partnership will begin
with
the quarterfinal IFL “World Team Championship” events to be held in
Portland, Oregon on September 9 and Moline, Illinois on September 23
and
continue through the 2007 inaugural season.
“We are very excited to be working with Dale and Thomas Popcorn,” said
IFL president Gareb Shamus. “This is a union of two growing companies
with the same core demographic, and it will be fun to create some very
unique cross marketing opportunities that will combine the on-site
excitement of our events with a product that our fans will love.”
“We are thrilled to be associated with an exciting organization like
the
IFL,” said Warren Struhl co-founder and CEO of Dale and Thomas Popcorn.
“The sport of Mixed Martial Arts is growing in popularity very quickly,
and we are pleased to be able to team up with a fast growing brand that
understands how to reach a very powerful and influential demographic.”
The partnership will include ring and arena signage and promotional
opportunities for Dale and Thomas, branding opportunities at IFL
viewing
parties and promotional giveaways. The IFL will also designate Dale and
Thomas as their “Official Snack Food.” It is the second time that Dale
and Thomas has taken on a joint venture with an organized sports
league,
with an existing two year deal with the New York Mets, as the official
popcorn for the 2006-2008 seasons. The first official IFL season will
begin in the first quarter of 2007.
Founded in 2006 by Kurt Otto, a highly successful real estate investor
and a life-long martial arts participant and Gareb Shamus, chairman of
the comics empire Wizard Entertainment Group, the International Fight
League™ (IFL) and Pure Sport™ were created to establish a centralized
and structured organization that brings the power and influence of the
mixed martial arts industry together. For more information and action,
go to www.IFL.tv.
Dale and Thomas, is a privately held company, which manufactures
America’s first line of farm fresh—chef crafted--premium popcorn
products. The Englewood, New Jersey based snack food company sells
through wholesale, retail and direct channels. The company has recently
introduced Popcorn, Indiana™ a wholesale, premium, kettle corn line
sold
at supermarkets, chain stores and boutiques throughout the county. The
company has also achieved a high level of recognition as it was
selected
by Oprah Magazine as one of her favorite things. The company’s Chef Ed
has appeared on the Today Show, The View, as well as other national
television appearances. Currently centers are located in: New York
City,
Teaneck, New Jersey; Philadelphia and Lake Success Shopping Center,
with
additional openings in November in, Florida, Boston and New Jersey in
the coming months. Dale and Thomas Popcorn is also available at
www.daleandthomas.com and 1800-POPCORN.
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