On the eve of Phil Davis taking on Muhammed “King Mo” Lawal at Bellator 154, the promotion has announced a new deal with Monster Energy.
The two have worked together for several years, extending their agreement moving forward. Davis is a member of the Monster Energy team.
Below is the complete press release regarding the deal:
Bellator MMA is pleased to announce an extension with one of its major sponsors, Monster Energy. The new deal with the world’s leading energy drink company ensures that fans will see the iconic green “M” Monster logo in the Bellator cage for years to come.
Monster will continue to own highly visible inventory inside the Bellator cage and sponsor concourse activations during events as well as additional off-site promotional activations. To complement the live event experience, Monster and Bellator will look to engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcasts on Spike. The sponsorship extension will also see Bellator MMA continue to put on fights during the “Monster Energy Cup” – an event that showcases the world’s top supercross riders in a head to-head battle for the coveted “Monster Energy Cup” award and the chance to win one million dollars.
“Monster Energy is the ultimate lifestyle brand that puts its fans first – which aligns perfectly with our philosophy at Bellator,” said Bellator President Scott Coker. “They are an ideal partner and we look forward to continuing to link our high-energy action-packed events with their world-class product.”
“Bellator 154: Davis vs. King Mo” on May 14 will be the promotion’s first event with the newly-renewed sponsorship deal, and features Monster Energy athlete Phil Davis in the main event. In addition to Davis, Monster sponsors several Bellator athletes including: Quinton “Rampage” Jackson, Joe Schilling, Michael Chandler, Joey Beltran and Brennan Ward.
Coker continued: “The ability for our athletes to procure their own sponsorships is something we take great pride in, and we look forward to giving our athletes an opportunity to represent the world’s largest energy drink brand for the foreseeable future.”