CBS And NBC Still Eyeing Prime-Time TV Deal With UFC

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The following is an excerpt from an article on Yahoo! Sports:

CBS and NBC are talking with mixed martial arts promotions about becoming the first major broadcast network to televise the sport.

Nothing is official, but television and MMA insiders expect a deal between CBS and the Ultimate Fighting Championship to be announced shortly.

UFC president Dana White said he didn't want to discuss a deal that is still being negotiated, but White did say that UFC 80 on Jan. 19 would be a pay-per-view event. It had been rumored that would be the first CBS show if a deal was reached.

MMA insiders believe CBS is looking at a Saturday night prime-time slot. CBS averaged a 4.5 rating in prime time on Nov. 24, a number no UFC event has approached. However, major UFC events such as Ken Shamrock vs. Tito Ortiz in 2006 and this year's Dan Henderson vs. Quinton Jackson Pride vs. UFC title unification match have beaten all network programming in the highly sought 18-34 male demographic despite airing on basic cable's Spike TV.

To read the complete article, click here.

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