From The Washington Post:
Ultimate Fighting Championship President Dana White confirmed Tuesday that he plans to make the Washington D.C. market a new destination for his growing martial arts business.
White said that he expects the show's attendance numbers to confirm his belief that the Washington area is a fertile place to bring bigger shows such as Saturday's UFC 104, a pay-per-view event that will take place at the Staples Center in Los Angeles. UFC 104 features a main event between current light heavyweight champion Lyoto Machida and Mauricio “Shogun” Rua.
The Jan. 11 show is “not a market test,” said White. “We don't test markets. We go in and we pretty much know what we're going to do when we go in. We believe that there's enough people that live there and will travel there that this thing will sell out quick.”