Don King To Throw Hand Into MMA Promotion

From an article on MMAJunkie.com:

World-renowned boxing promoter Don King, the sometimes-controversial yet highly successful head of Don King Productions, is set to make his first venture into MMA.

King will partner with self-described “bad boy of Wall Street” Ross Mandell in the upstart RHM Productions.

MMAjunkie.com (www.mmajunkie.com) learned of King's hiring as a senior adviser for the new company from sources close to the Boca Raton, Fla.-based organization, and confirmed the news with King's news media advisor, Robert Weneck.

“[King] has been retained as a senior adviser to a Wall Street group that wanted to invest in mixed martial arts,” Weneck said. “[Mandell] put together people from London, from New York, lots of major companies. It's a very credible list. They all wanted to invest in light of the growth of mixed martial arts.

“I said, 'Well, I've represented Don King for 15 years as his news media adviser. Let's get the pioneer of boxing, that understands how to do events, knows all the arenas, knows HBO, knows Showtime, knows all the sports people, and it will save you a lot of time and money.'”

While complete details of the new group's business plan were not immediately clear, the company's initial efforts are expected to begin with a reality show/documentary film series in the style of HBO's successful “24/7,” which will use the program to build up the as-yet-unnamed promotion's fighters before the debut event.

“Don has always been tracking (MMA) and keeping up because it's part of what he does,” Weneck said. “The thing is, it was just a nice opportunity. … It would give people an opportunity to participate in a company that could have a potential phenomenal growth and get the proper people together to help these guys.

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