I was encouraged to hear that this event did well in the ratings. I know that the UFC cards on "big FOX" are important for the growth of the sport, and everyone was holding their breath wondering how the flyweights would be received by the casual audience.
There's that common belief that MMA alternates between good and bad years, and 2012 was definitely a down year. 2013 looks to be off to a good start, but I'd like to hear some specific ideas as to why this card did so well. Lots of factors to consider here; it's a slow sports weekend (in the US of A) with most people waiting for the Superbowl, and it's cold outside. I read something that NYC hasn't had a murder in 9 days because of the frigid temps. Maybe the previous card (UFC on FOX 5 w/ Bendo, Shogun, BJ Penn) generated some buzz? If that's the case than Zuffa can build some momentum like they had originally planned. I had also read something about FOX charging more for advertising for this event compared to the last one--how'd they know in advance that this event would draw better? http://www.adweek.com/news/televisio...ess-fox-146803