OK, first off I agree with everyone saying the title of a dead organization is Null and Void now that the fighter is in a different organization all together (UFC). But to clear things up a little, I think the 'Unification' idea is based on the average Joe Schmo seeing or hearing (from hype) that this guy Rockhold was the Champ of another Org. before jumping ship and coming to the UFC. So of course they'll want to see a so called 'unification fight'. It's just the hardcore fans or people who actually pay some sort of attention to the sport that know better. So I'm thinking this is where the question/want comes from. Pretty much just boils down to the way UFC always handles the fights. Hype, Hype and more Hype. It doesn't really matter who the guy is as long as he can have enough hype built behind him, he's good to go.