i think he is certainly brilliant with his PR. Hes done exactly what he needed too to get him where he wants to be. Sure the other fame (money laundering, test levels etc) brought him attention, but it seems any attention, in this case he has made some haters, turnedout too be good attention. If you only wanna see him get smashed, buy the ppv, but i like hearing what he has to say. He sounds educated, he presents himself well. At least you can make out when he says, imagine if they had rampage doing these positions? (i like rampage but i couldnt make out a fucking word he said in the ateam) So maybe brilliant isnt the best word, but i dont think it is far off.