Actually the UFC is the biggest mma organisation in the US poss the world, therefore they get exposure on Spike TV etc.
However that does not give them the right to behave this way. It's never a good idea to bury your head in the sand & watch as Dana White dictates how this sport is run. If it were dictatorships would not be so controversial.
If new fans log on to forums like this they'll see that people have different opinions of fighters in the UFC as well as other promotions. I agree that some people here will criticise some fighters no matter what they do (UFC or otherwise), but that's their perogative. Hopefully these new fans will learn that UFC does not mean mma (& so will Dana White!) & buy ppv's from Strikeforce (as an aside poeg, I think this is who you were thinking of when referring to the smashing N.American attendance records) or some of the other organisations.
Please don't misinterprate what I'm saying cos I like the UFC fights/show. I just don't like the way it's being run by this baby, Dana White.