Let's not get hollier than thou now, Silva would not out-draw a Royce return. We're a small percentage of UFC's audience now like it or hate it, and Royce Gracie is a more known name. Vanderlei can't speak english, hasn't fought in USA in a long time, and when he did he was getting demolished by Vitor Belfort and decisioned by Tito Ortiz two fights that maybe 10% of today's UFC audience would remember enough to know who Vanderlei is. In a perfect world they'd spend whatever it takes to book Chuck-Vanderlei, but Royce-Hughes is a more guaranteed thing, and a lot less risky for UFC.
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