It's not. Don't get caught up with the pessimists. It will take a little restructuring "figuring stuff out" as Dana has said, but it will be booming again in no time.
In fact, I see both orgs being bolstered. Despite initial reports that the entities would be kept seperate, I can forsee many of the top guys fighting back and forth under both brands. Case in point Hendo v Page with both belts on the line.
Have a little faith.