in terms of ppv buys they are more apt to get ppv buys from them because whos going to pay 35 dollars for a ppv except for people who know the sports. causal fans either catch the fight at a bar where you pay nothing or a couple bucks or get together in groups and so the cost is split. not saying hardcore fans dont do that but i know mysleft along with the other people i know who know mma were not very intreagued by this fight. i wanted to see the card for the undercard. and if i saw chuck vs silva i would be much more interested.
UFN cards are were the casual fan really tunes in because its free. its like boxing. sure a group of people get together to buy a ppv now and then but when does someone just flick on the tv and say cool look at that guy im gonna pay to watch it by myself. not many people i know are gonna do that.
Fabricio Werdum, The Future