Sure it's not the best it could be if you follow Pride, but from a strictly business point of view, it's a damn good one. A lot of UFC-only and American MMA fans don't know who Fedor is, but a lot them, including old UFC fans, know who Coleman is. Pride knows that their fans are going to go already because it's their first time in America. But Coleman was a former UFC champion who is going to help bring in some non-Pride fans, which Pride is going to need if they want to take over the UFC in America.
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