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FEG/Dream Cut New Deal : MMAPayout.com: The Business of MMA

FEG/Dream Cut New Deal


August 19, 2008

MP & Silva agree new rights deal

Sports marketing agency, MP & Silva (MPS) has agreed to a five-year deal with Fighting and Entertainment Group (FEG Inc.)to become its exclusive worldwide media rights partner from 2009 to 2013.

Under the deal, MP & Silva acquires the international distribution rights (except Japan, South Korea, and the United States of America) to events organized by FEG Inc., including K-1 – one of the world’s largest and most popular kickboxing and martial arts series – and DREAM, a mixed martial arts (MMA) series.

Andrea Radrizzani, Chief Executive Officer of MPS, said: “We are pleased to reinforce our relationship with FEG through this new deal, and excited to extend our partnership to cover the rest of the world. We are very confident that in five years we will not only be able to further propel the popularity of K-1 and DREAM in Europe, but we are also bullish that we are capable of growing its visibility and overall demand for FEG’s events in other emerging markets.”

The agreement marks the second time that MPS has teamed up with FEG Inc. after the agency helped K-1 and FEG’s previous MMA series, K-1 HERO'S, establish and expand its international footprint to over 135 countries.

This does not affect their HDNet and TBS deals in the US/Japan, but it could mean greater access in places like Canada and the UK/Europe. I know we have some brits (and a lot of canucks), and this could mean more MMA on free TV for us