Business is business.
EA got the exclusive rights to make NFL football games and cock blocked ESPNs NFL games from coming out a while back. Just recently the solidified their monopoly on the NFL video games until 2013. Is EA/NFL deal a touchdown or fumble for gaming industry? - Dec. 14, 2004
EA is probably the most ruthless video game company when it comes to competition. UFC was smart to do this. It might come off as anti-fighter but they are trying to protect their interests in the gaming industry. I dont blame them.