Fans are not happy about the Edgar-Maynard match, they wont be happy with a GSP-Fitch match, First of all Fitch is extremely boring and secondly GSP already destroyed him in the past.
Its maybe not fair to Fitch but Dana only cares about money and he knows that he can hype Shields as the next big thing and a PPV headlined by GSP vs Shields would get much more buys than Fitch vs GSP II.
Also Fitch complains that Shields would have only 1 victory before a title shot. LOOL, that is very common in UFC.
Lesnar only had one win before a title shot, Vitor also has only 1 victory, Shogun had 2 victories but he looked very bad and he still received a title shot.
Funny thing is that both Brock and Shogun are now champions and in many people´s opinion they are almost invincible, and Belfort could also be the next champion aswell.