LOL...and no one is home Saturday afternoon compared to Saturday evening?
It could suck if you lived on the west coast....fights on TV would start at 11AM or 12PM. But still. I guess it competes with College Football, but still.
No one wants to watch a UFC event 6-8 hours after it happens if they have the option to watch it live.
In Canada, I watched the event in HD at 3PM EST....we don't get an HD Spike channel up here, so my option was to wait 6 hours and watch in shitty standard def (crap SD compared to other SD channels too) or watch live in HD.
What was even better is there were less commercials than Spike's normal broadcast because it wasn't all edited to shit. It looked like a live event where commercials were inserted in. Like, between rounds they would only have 30-45 sec commercials, not like a minute and 33 seconds of commercials then come back. There was much better flow.
I think the main reason the UFC did it was sponsor and commercial money. It is usually cheaper to advertise at 3PM than at 9PM. It might be hard for the UFC to convince their sponsors to fill expensive commercial time slots at 3PM in the afternoon.
If I have the option to watch an event live, I will, I will not wait to watch it 6 hours after the fact.
If UFC 122 is on a 6 hour tape delay and isn't on TV in North America, I will download the event from the UK and watch it an hour or 2 later...I will not pay for a PPV if it's a tape delay and I don't like watching events on Spike because of the shit way they break up the fights and the length of commercials.