For that matter, why was the fight placed after Penn and Hughes? BJ and Matt are more decorated fighters than either rampage or Machida, and are just as big of a draw.
There was really no reason for Penn and Hughes to fight first.
All manner of men came to work for the News: everything from wild young Turks who wanted to rip the world in half and start all over again -- to tired, beer-bellied old hacks who wanted nothing more than to live out their days in peace before a bunch of lunatics ripped the world in half.
Dr. Hunter S. Thompson
The Rum Diary