My reasoning for Penn/Hughes to be placed before Machida/Page is proximity to title shot, with Page/Machida being a fight closer than Penn/Hughes. Soti/Lauzon sort of messes up my theory but Lauzon is nowhere near a shot IMO.
As for Page coming out second...in lieu of a champion, I would assume they go for the hometown fighter or crowd favourite. It doesn't really seem like an issue that really matters though.
The Jets have won more Superbowls than you have.