It's crazy to expect every fighter and fight to be exciting. Some people have styles and abilities that counter what the other guy is doing. Fighters get injured in the early going and can't fight to full ability for the rest of the match. Some fighters are just outclassed in one area and can't get the fight to the position they want.
I really think if Dana had his way he would be running tough man contest where guys were required to go toe to toe and just wail away on each other til one knocks the other out. While fights like that do offer entertainment not personally what I want to see a full night of. Problem is Dana created alot of the need to play it safe in matches because of the 2 losses and out policy they use. Guys are afraid to over extend themselves in matches cause if they get caught odds are they gone in alot of cases and they certainly won't be rewarded for trying. Much safer as a fighter to take a boring decision win get double your pay and job security.