The job of an announcer is to get over the talent you're announcing. Tim Sylvia just retained their World Heavyweight title against the best challenger at the time they had for him, it's their job to get that over as something big. No doubt Joe Rogan went too far, but to the fans who don't follow the sport as close as us, it made Tim Sylvia seem like the absolute real deal - and that's something you want to do (especially with your champions) in a company when there's competition elsewhere that you don't fight with due to politics.
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