IMO, this is a smart move on Hardy's part to set up a future fight that is winnable for him and with a good showing against Ludwig, I could see the allure in a Hardy/Hughes "Grudge Match", this type of stuff draws heat and sells fights(remember Hardy/Davis?) and I think at this point in his career, Hardy needs a big win if he wants to stay relevant and Matt Hughes needs a win period if he wants to keep fighting, this type of shittalk will only stoke the ambers that'll make Hughes want to take the fight, which would mean a good payday for Dan.
Gamesmanship and clever positioning by Hardy and if Hughes takes the bait I think Hardy could even have himself another pseudo-big fight in the UFC.
MY MMA RANKINGS
HW Cain JDS Werdum Cormier Barnett Bigfoot Overeem Mir Browne Nelson
LHW Jones Machida Evans Hendo Goose Teixeira Davis Shogun Mousasi Bader
MW ASilva Belfort Weidman Jacare Okami Rockhold Kennedy Consta Bisping Boetsch
WW GSP Hendricks Condit MacDonald Diaz Maia Fitch Kampmann Ellenberger Pyle
LW Bendo Alvarez Grant Melendez Thomson J.Miller Diaz Pettis Chandler dos Anjos Gray
FW Aldo Mendes Curran Lamas Frankie Zombie Cub Lentz Kawajiri Siver