Dana should just be honest and admit that the only reason this fight is happening is because it's a money maker for Zuffa. Between this fight and Overeem being guaranteed a title shot upon his return he's pretty much sold out the legitimacy of rankings and earning a title shot.
Worse part is that it would have been interesting to se if Chael could have earned his way to a title shot. Matches against Machida, Rashad and Shogun all had potential to be really interesting fights. Now he gets a title shot and going with the consensus that he loses he becomes a non factor in the division for a while after.