In Sonnen's book he talks about having a gimmick. He has that gimmick for a reason, and that reason is that it improves his life. He became famous from his gimmick which increased his likely hood of getting title shots. The man accepts any fight, and he hypes the hell out of it. I can't blame him for that. I would be doing the same thing if I was in his position. The people at fault are the people who are giving him this title fight.
As for rampage, I love when somebody pretends to not know the name of someone that is more famous than them.
Chael is that his name? I don't know him. He is the most controversial figure in my sport, and he is about to get his third title shot? hmm can't say that I've heard of him. He beat my buddy Bisping? You'd think I'd remember that, but it doesn't ring a bell. He wrote a book? ...