I can see where Sherk is coming from. It makes sense. Currently only Mighy Mouse, Cruz, Bendo, JJ are American born fighters. The smaller weight class guys get no attention, therefore it's hard for UFC to sell them to the public. With that, they are stuck with JJ as being the face of UFC for the American fans but that dude is one scandal after another.
I think Frankie would be a good face for American MMA and the UFC should promote him as much as they can. The dude deserves it than any other champ after losing two controversial decisions.