Originally Posted by rivethead
Actually, If you study marketing it is a myth. If you're trying to break into a field, it works at first, but the individual or group is then faced with the task of either re-inventing themselves or one-upping themselves, and any momentum generated that way often quickly runs out of steam.
The trick is to get on the map and then continue to refine the image so that you keep the public interest. This has been a problem for zuffa for the last three or four years.
In the case of business (in this case marketing) bad publicity is just that, bad publicity; and bad publicity is bad for business.
I think the old saying "the only bad publicity is no publicity" refers to the entertainment industry, entertainers specifically.