Originally Posted by rivethead
Actually, If you study marketing it is a myth. If you're trying to break into a field, it works at first, but the individual or group is then faced with the task of either re-inventing themselves or one-upping themselves, and any momentum generated that way often quickly runs out of steam.
The trick is to get on the map and then continue to refine the image so that you keep the public interest. This has been a problem for zuffa for the last three or four years.
NOTHING about these so called Pop Stars these days do to re-invent themselves.
Look at Lindsey Lohan. Bad press is good press.