Originally Posted by the_dark_angel_4ever
I still don't understand how they can match the UFC's offer. The clause about getting to fight on Fox is a great example. That's exposure to 5+ million people and a good performance would advance the Eddie Alverez "brand" and make him worth more money.
I don't see how Bellator can offer the same exposure.
They don't need to match exposure or branding. The contract only calls for them to match any offer dollar for dollar. The rest is just hypothetical and can't be broken into financial terms.