Bisping knows how to sell a fight.
No wonder why Bisping will leapfrog the other contenders. The new generation of fighters, like Weidman, would learn well from Bisping and Sonnen. They will start to create brands for themselves like Rory "GQ" McDonald is beginning to.
UFC fighters have the option of being taught how to market and create a brand for themselves at annual retreats/conferences. Some learn better than the others.
I enjoy some drama, it keeps the sport interesting. I liken it to the hockey rivalries which creates more emotional investment in games.
I am excited for the start of the NHL season!
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