Thread: Bellator Looking at Ratings on Spike TV as a “Marathon Not a Sprint”
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Old 01-18-2013, 03:12 PM   #4 (permalink)
Cat--Smasher
 
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Bellator 85 Pulls Biggest TV Ratings in Promotion History with Move to Spike TV | MMAWeekly.com

Quote:
Kay mentioned that the show started off even stronger than the average, drawing 1.1 million viewers for the Pat Curran vs. Patricio “Pitbull” Freire featherweight title fight, and then, as expected, dropped off a little bit as the show went past midnight for East Coast viewers. He mentioned that they always want to try and finish by midnight, as that is the notorious tipping point for viewer drop-off, but “it’s a live event, there’s not much you can do about that.”
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