you go to pride because they pay you ten times more then the ufc. sure he may do better in the ufc but the three fight deal in pride is worth more then he would get in 20 fights in the ufc. also hes not gonna get any big sponsors in the ufc because hes from brazil. if he beats zentsov decisevly then hes right up there with the upper half of the pride hw division and will get some big fights after that. its a tough test for his first fight in pride but a good one.