First off I should have read that better. I didn't realize they would be the primary sponsor of the car. your point is valid.
ALso, I didn't know Mike Skinner was the driver. He's a craftsman truck series driver. I figured it was one of the regular go nowhere waltrip team.
Usually the only time you see one of their cars is when they're being lapped, or they crash
I know that it costs about 20 million to sponsor a nascar race car for one season. I wonder what the cost was to advertise this on a one day event? I know it's been getting popular for movies to do that on opening day.