lol I imagine the advertising would require Tito's approval. I think it's a smart move though. UFC 66 should bring the highest buyrates of all time for an MMA event largely basec upon the Ortiz/Liddell fight. Why should Dana make all the money. I'm guessing Tito is going to let Liddell survive until the 5th round just so his sponsor is going to get plenty of airtime. :grinsmile26:
Hating on Anderson Silva before it was the cool thing to do.
The idea of a "true number one contender" is the stupidiest MMA idea to be perpetuated by fans and media, EVER.