I highly doubt King Mo will stop being King Mo if he looses though. His antics is part of his attraction. Now if he goes on a losing streak like Chuck Liddel people will lose interest in him quicker than they did Houston Alexander with or without the side show.
Option A. You have the respectful fighter. He is humble in his wins and in his losses. Some people love him for that. Some people hate him because they deem it boring.
Option B. You have this wild dude. He is unique with great entrances. Loud and charismatic. But he celebrates after winning. People hate him because he is disrespectful. People love him because he is being himself and having fun with his life.
Choose who you like.
Big whoop he lost 1 grand from doing a celebration. That's what sponsors are for.