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03-10-2010, 10:04 PM
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#1 (permalink)
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Location: Where I live? No I ask the questions here Posts: 12,792
|  WEC 47 ratings down 42 percent: Second smallest show in 2 years
WEC 47 ratings down 42 percent: Second-smallest audience in two years according to... - Bloody Elbow Quote:
WEC 47 ratings down 42 percent:
Second-smallest audience in two years according to mmajunkie.com.
WEC 47 (Bowles vs. Cruz): 373,000 viewers
WEC 46 (Varner vs. Henderson): 640,000
WEC 45 (Cerrone vs. Ratciff): 330,000
WEC 44 (Brown vs. Aldo): 414,000
WEC 43 (Cerrone vs. Henderson): 419,000 (first event after loss of DirecTV viewers)
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03-11-2010, 05:16 AM
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#2 (permalink)
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Status: myxomatosis Join Date: Mar 2010 Location: Canada Posts: 1,667
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Wow this is gigantic considering the pay per view is just around the corner! I mean I love the WEC, but I really can't afford the price they'r charging. They could do so much better in my opinion if they charged half that price. I see the event being a disaster in the end.
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03-11-2010, 07:23 AM
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#3 (permalink)
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Status: Causing Mayhem Join Date: Feb 2010 Location: Toronto Posts: 1,701
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Although the WEC is very exciting, I'm not sure making their cards PPV was the best choice. They should have kept it free so the the mma fans had something to keep them interested in between UFC PPVs, which is where they make their real money.
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03-11-2010, 07:36 AM
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#4 (permalink)
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Fail. I feel like I have to buy their PPV, just so they have at least 1 buy.
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03-11-2010, 08:35 AM
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#5 (permalink)
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Status: Amateur Join Date: Jul 2009 Posts: 104
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WEC will not be able to sustain PPV. I still think they should merge w/ the UFC. This way the lighter weight guys could get paid and promoted better. It would also help to bulster some of the weaker UFC cards.
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03-11-2010, 10:17 AM
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#6 (permalink)
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Status: Right Above It Join Date: Jun 2008 Location: NYC Posts: 737
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I wonder how much the poor viewership has to do with the event being held on a Saturday instead of its usual Sunday time slot. I agree, the marketing was poor, but my friends and I are WEC stallwarts, and they all assumed the event would be on Sunday night. I think the reason for the change was to acclimate people to the WEC 48 PPV being held on a Saturday night. But with these ratings it doesn't look like WEC 48 will make an impact (even with a PPV-worthy main event).
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03-11-2010, 10:32 AM
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#7 (permalink)
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Status: wearing 20 sweaters Join Date: Jul 2008 Posts: 2,137
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well let's take a look at the star power they had this past weekend. sure, we all wanted to see the torres and bowles matchups, but a lot of casual fans may only know faber and brown... and think that pulver is just some scrub. marketing and public awareness of the WEC are still very low in the public eye, and honestly, if i didn't come to this website every day i would never hear a thing about it. meanwhile, the UFC does regular radio spots here and bars everywhere push the hell out of UFC PPVs.
let's not get too excited and say that the WEC is flatlining, it was just a weaker card than the last one and their brand hasn't been built yet.
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03-11-2010, 10:38 AM
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#8 (permalink)
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Status:  Join Date: Mar 2007 Location: New Jersey Posts: 7,611
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Quote:
Originally Posted by Chute_Boxe44 Wow this is gigantic considering the pay per view is just around the corner! I mean I love the WEC, but I really can't afford the price they'r charging. They could do so much better in my opinion if they charged half that price. I see the event being a disaster in the end. | Simply put, I am not purchasing WEC PPVs. And I think it is a poor idea on Zuffa's part because I doubt many people will purchase the events.
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03-11-2010, 10:47 AM
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#9 (permalink)
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Status: Amateur Join Date: Sep 2006 Location: Livonia, MI Posts: 289
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The fact that you can't watch it on Directv is huge. I have no interest in WEC since I can't see it anywhere.
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03-11-2010, 10:48 AM
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#10 (permalink)
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Quote:
Originally Posted by Repenter well let's take a look at the star power they had this past weekend. sure, we all wanted to see the torres and bowles matchups, but a lot of casual fans may only know faber and brown... and think that pulver is just some scrub. marketing and public awareness of the WEC are still very low in the public eye, and honestly, if i didn't come to this website every day i would never hear a thing about it. meanwhile, the UFC does regular radio spots here and bars everywhere push the hell out of UFC PPVs.
let's not get too excited and say that the WEC is flatlining, it was just a weaker card than the last one and their brand hasn't been built yet. | A weak card true, I see that, but the UFC can run a weak card and people still buy it. The difference is the marketing you are correct sir!! The UFC does a hell of a job of hyping thier PPVs. Hell is the UFC card is not that strong they make it (ie pumping up a figther that may not be as good advertised)
Zuffa should use the UFC marketing for WEC if they want it ot work.
Separate note: Does the WEC have a separate marketing manger from the UFC?
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