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Old 01-26-2011, 07:29 AM   #1 (permalink)
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Default UFC, Spike TV Reach New Deal to Show Preliminary Fights

UFC, Spike TV Reach New Deal to Show Preliminary Fights -- MMA Fighting
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The one-hour preliminary shows before UFC pay-per-views are returning to Spike TV in 2011.

Although the UFC's first pay-per-view of 2011 saw its preliminary card appear on Ion TV, whose demographics are not a good fit with the UFC, Spike has now announced that it has re-upped with the UFC to show 12 prelims, which represents almost all of them for the rest of the year.

The first UFC prelims will air on February 5 prior to UFC 126, featuring Paul Kelly vs. Donald Cerrone and Chad Mendes vs. Michihiro Omigawa. The UFC and Spike haven't announced which other cards will be involved in this new 12-card deal, but it will likely cover every North American pay-per-view card that the UFC has in 2011.

For the UFC, it just makes sense to televise the prelims: They're paying to put the fights on anyway, so they might as well give those fights as much exposure as they can. And for MMA fans, more free fights is always a good thing.

But the UFC has struggled to find the right place for the prelims. Ion reaches close to 100 million households, but the fan reaction to putting the UFC 125 prelims on Ion was lukewarm at best, with many fans not knowing whether they had Ion, or what channel it was on if they did. The UFC has also streamed prelims on its own web site and on Facebook.

Spike has always been the best fit for the UFC, however, and the deal announced Monday is a deal that should have all involved pleased.
I think the ufc ans spike are a good fit. I think spike can continue to help the growth of the UFC and the UFC can help spike's growth as a network.
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Old 01-26-2011, 07:31 AM   #2 (permalink)
 
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I like the prelims on spike, I just wished they would show them all...but good to hear
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Old 01-26-2011, 11:15 AM   #3 (permalink)
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Spike > Ion

Good to hear....about effing time!
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Old 01-26-2011, 01:37 PM   #4 (permalink)
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With Spike TV and Versus showing UFC events it's pretty much the perfect combination of a deal for UFC. I hope in the future UFC can get up to 6 events aired on Versus though since SpikeTV and PPV can air only so many events a year. And the Versus events are kind of like events that are better then UFC Fight Nights but slightly under PPV cards as far as star power goes.
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