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[Sakara=Excitement]

Zuffa obtains TRO for trademark infringers for UFC 148 : MMAPayout.com: The Business of MMA

The Las Vegas Journal Review reports that Zuffa is readying for trademark infringers for UFC 148. Its lawyers have obtained a Temporary Restraining Order (TRO) which will allow the UFC to shut down any vendor it believes infringes on the UFC’s trademark.

The TRO coincides with International Fight Week as many fans are in Vegas for the UFC Fan Expo and 148. It allows the UFC to go after infringers within 10-miles of the MGM Grand (the event venue) and 6 hours before and after the fight. It’s expected that the UFC will have people monitoring vendors to ensure that no one is selling bootleg UFC branded gear.

Payout Perspective:

The article states that this strategy of a pre-emptive strike against potential trademark infringers has not occurred in Vegas since the Oscar de la Hoya-Felix Trinidad fight in 1999. The strategy is in line with Zuffa’s aggressive protection of its trademark. With the hype for the Silva-Sonnen fight and the UFC Expo, potential infringing vendors are very possible.

[Sniggles]

The strategy is in line with Zuffa’s aggressive protection of its [bottom-line profits].

[rough-n-tumble]

Originally Posted by Sniggles

The strategy is in line with Zuffa’s aggressive protection of its [bottom-line profits].

Contrary to a particular agenda 'profits' are not a negative aspect of businesss. And....it's their brand. Not some smuck who is trying to steal riding on someone else's work. There might be some things at Zuffa [Dana White] I might take some issue with but protecting your brand and not allowing common theif to steal from you is not one of them.

Just image if several people jumped on the TapOut thing, stealing there logo and idea. Would they have ever made it out the car trunk?

[AnchorPunch]

i haven't been to a ufc event before. are there sizable players within 10 miles doing serious biz? if they were, for example, going after the dude in the parking lot selling fake hats, it would seem like it would actually cost more than they'd make back in profits.

anyone know how this works??

[Sniggles]

Originally Posted by rough-n-tumble

Contrary to a particular agenda 'profits' are not a negative aspect of businesss. And....it's their brand. Not some smuck who is trying to steal riding on someone else's work. There might be some things at Zuffa [Dana White] I might take some issue with but protecting your brand and not allowing common theif to steal from you is not one of them.

Just image if several people jumped on the TapOut thing, stealing there logo and idea. Would they have ever made it out the car trunk?

It is when they sell PPVs for 60 bucks when 6 out of 12 a year are worth buying.

[Rise]

Originally Posted by Sniggles

It is when they sell PPVs for 60 bucks when 6 out of 12 a year are worth buying.

Yet they still pump 12 or more of them out and have no issues making money off them.

[Sniggles]

Originally Posted by rise

yet they still pump 12 or more of them out and have no issues making money off them.

15-20.