Originally Posted by Sniggles
The strategy is in line with Zuffa’s aggressive protection of its [bottom-line profits].
Contrary to a particular agenda 'profits' are not a negative aspect of businesss. And....it's their brand. Not some smuck who is trying to steal riding on someone else's work. There might be some things at Zuffa [Dana White] I might take some issue with but protecting your brand and not allowing common theif to steal from you is not one of them.
Just image if several people jumped on the TapOut thing, stealing there logo and idea. Would they have ever made it out the car trunk?