Originally Posted by rivethead
I agree with everything I didn't repost...but do you think there is a more effective way of disciplining Jones, without looking like you don't have control of your employees--or your company--while you do it publically?
This. I'm of the view that any airing of company dirty laundry in public is a bad idea. No matter how many buses Dana throws Bones and Jackson under it won't change the fact that Dana comes out of this situation looking incompetent for not having a contingency plan for the main event, and weak for being held over a barrel by his 20 something LHW champion. He's the president, and when he told his employee to do something, his employee said "No." what does Dana do in response? Throw a hissy fit and cancel the card thereby costing his organization millions of dollars. Not. A. Good. Look.
Dana made the first mistake by not ensuring that the card could survive the main even being scrapped. This would be halfway forgiveable if it was the first time something like this had happened but for fucks sake it's not
. Last minute injuries are a known variable for the UFC by now.
Having said that, Jones and his team are dumbshits for not taking the Sonnen fight. Forget the fight itself, or the merits of the Sonnen's selection as a challenger: Jones and his team sacrificed so much potential PR and so much potential leverage over the UFC it's not funny. Take the fight and this whole shitstorm is avoided, you've saved your bosses ass and the same fans who are baying for your blood think you're the man. As a business/branding decision it was straight up retarded.
I've said it before a ill say it again: this whole situation is a clusterfuck and should not have been allowed to happen. And the main reason Jones is copping so much flack is because Dana got on the front foot and got his version of events out there before Jones did. History is written by winners, and Dana clearly won the PR battle. Between Jones' inability to articulate himself under pressure and Jackson's greasy attempts to distance himself from the decision
to turn down the fight, if not the actual advice ("Hey, I'm just a trainer, just going my opinion...hypothetically, you understand") this was never a fair fight to begin with.
Originally Posted by AnchorPunch
The twist is that the UFC isn't publicly traded and the closest to a publicly traded entity in the fight game are the fighters themselves, as sponsorship contracts change over time due to both success and public image. DW just made a huge statement that he can influence that public image. It's a serious power play that I think had to be done before anyone could really understand the implications.
it was a power play, although Dana has thrown opponents under the bus previously, I can't recall anything like on this scale before. Time will tell if it's a smart move or not. He's shown that he's not afraid to publicly burn his top guys if he feels they've screwed him. If I were the Fertita's, I'd be asking the question of why it was necessary in the first place. After all, Jones will probably smash Belfort, and anyone's else they place in front of him. The UFC has to keep working with Jones - but the relationship is badly damaged at this point. Ultimately, as the UFC profits from Jones image (the more fans he has te more money they make) they've just damaged that investment. Rightly or wrongly, Jones is copping the brunt of this. How the hell are they gonna market their champion
for Belfort fight in four weeks time when the president is publicly slating him rigt now? Or the fight after that?
Just dumb, dumb, dumb. Just so unnecessary. We should be talking right now about how close UFC151 came to not happening, and how the UFC need to urgently review the number of cards and the quality of fights on them. We should be congratulating Jones on being a true champ for stepping up, commending Sonnen for taking the fight on short notice, and whether he'll get finished in the first round or second.
We should not
be talking about the first ever card cancelation in UFC history, and all the myriad ways that sucks a barrel full of asses.