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09-15-2012, 09:06 AM
Status: Leben 'em dead and maimed
Join Date: Feb 2009
Location: BC, Canada
| | Dana White: UFC 'going to shock the world again in the next two years'
Dana White: UFC 'going to shock the world again in the next two years'
Dana White: UFC 'going to shock the world again in the next two years' | MMAjunkie.com
"Over the last year, we've had some issues in this transition to FOX," White admitted. "There were some things that I didn't see. There were some things I wanted to try like 'The Ultimate Fighter: Live' and some other things that we did. But now we're catching our stride with FOX. We're figuring out all the [expletive] we did wrong and making things better. Everything is awesome. Everything couldn't be going better. |
"It seems like every day when you turn on the computer and look at it, it's like the doom and gloom. 'The UFC is a fad,' and all this other stuff with all these dumb [expletive] that don't even know what's really going on inside, what the plans are and what we've got teed up."
As you would expect, White declined to explain exactly what is on the company's to-do list. However, he promised it will revolutionize the fight game.
"We're going to shock the world again in the next two years," White said. "When you see these other organizations pop up, they basically copy everything that we do. Now the talk is that Bellator is going to do a reality show. Wonder what that reality show is going to look like and what it's going to be like? Because they have so much [expletive] fantastic original programming on Spike TV. I can just imagine what they came up with. But they're going to be going in one direction, the copy-the-UFC direction, and then we're shaking [expletive] up. We're going to change how everything works again in the next two years.
"Everything is going to change in the next two years. That's what we've been doing though. We've been trailblazing."
And for that reason, White said he feels a responsibility to his company, to his fighters and to UFC fans to stay on board no matter how stressful things may get along the way. He's had a vision since he came on board in 2001, and he doesn't intend to walk away before he sees it through.
"The stuff that's happening right now, I was saying this 10 years ago," White said. "People thought I was [expletive] crazy. Everything we're doing now, I said we would do 10 years ago. I'm telling you right here today, wait until you see what we do in the next five years. And I think that I would be pussing out and [expletive] everybody – I think that I would be screwing a lot of people if I walked away. It would be a really selfish move, and I don't think I could do it anyway. I don't want to.
"I like what I do. I like what we do. I like what we're building. I like what we've created. The day is going to come when it's time for me to walk away. When that day comes, hopefully somebody else will jump in here that is willing to do what I've done and work as hard as I have to keep going and take it to the next level."
Just who that person is remains to be seen. But for now, White said he's the right man for the job. And according to him, no amount of stress, sickness or outside influence is going to change his mind.
"If I die tomorrow, I don't care, and I mean that from the bottom of my heart," White said. "My kids are going to be all right. They're going to do good. They're going to do just fine. But this is what I do. I'm here for however long.
"There's still a lot to be done. It's probably the most egotistical thing you'll ever hear me say, but I honestly believe it won't happen without me. If anything ever happened to Lorenzo (Fertitta), too, it would be devastating to the business. It would be devastating to the entire industry – not just the UFC.
"Once we get it to a certain level, anybody can run it then. Then you get people in and anybody can do it. But I just fear that without us, people won't push and go to that next level. People get comfortable. 'We don't need [expletive] MMA in Turkey. There's places in the world where they'd be like, 'Who cares?' We care. We want it everywhere."
09-15-2012, 01:26 PM
Status: Words here.
Join Date: Jun 2012
Originally Posted by W.Silva>C.Norris
Gary Bettman is an elegant speaker, and he's doing such a good job for the NHL, there probably wont be a season this year.
I'll take the good businessman who calls me an *sshole, thanks.
I can't rep you for a bit, but this earned it. So here's an IOU and a coupon for a free coffee refill.
Originally Posted by grambino
What was the first shock?
I assume it's getting on Fox. I was going to agree that it's a huge fucking first, but CBS had MMA prior, it just wasn't executed well on either side. So maybe it's less of a "shock" and more of a "good job."
Either way, I'm glad it happened.
"If it was old school MMA I would just take @bisping down and lay on him til he died of starvation."
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