09-15-2012, 02:38 PM
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Join Date: Feb 2009
Location: BC, Canada
| | Tom Wright: UFC 152 sales 'picked up significantly' when Jones-Belfort fight announc
Tom Wright: UFC 152 sales 'picked up significantly' when Jones-Belfort fight announced
Tom Wright: UFC 152 sales 'picked up significantly' when Jones-Belfort fight announced | MMAjunkie.com
The canceled UFC 151 card may be a temporary black eye, but the UFC appears to be rebounding nicely. |
UFC 152 was a nice card with the first flyweight title fight – UFC history – as the main event. But UFC Director of Canadian Operations Tom Wright said recently that the aftermath of the UFC 151 cancellation wound up being good for business at UFC 152.
UFC 151 was scrapped this past month, and headliner Jon Jones was moved to UFC 152 against Vitor Belfort – after a set of scenarios that has dominated the MMA news since it happened.
But with Jones-Belfort fighting in Toronto in a week for the light heavyweight title at Air Canada Centre, an increase in ticket sales was the result.
"Ticket sales picked up significantly after that announcement," Wright said on a recent conference call with media members. "And you know, I can tell you that we still have some tickets left in all price points, but they are moving really quite quickly."
The magnitude of the light heavyweight title – and certainly Jones' drawing power from both fans who love him and those who clearly don't – no doubt helped the uptick in sales.
But Wright also believes having two title bouts on the card is also playing a factor. In the co-main event – bumped down a spot for Jones-Belfort – is the promotion's first flyweight title fight between Joseph Benavidez and Demetrious Johnson.
"It has been a long time since we have had two championship bouts on the same card," Wright said. "Last time was actually the first time (the UFC) came to Toronto for UFC 129, and the time before that was UFC 100. So it doesn’t happen very often. We are really confident about how things are going to end up. We have got 11 days before UFC152 starts and I am looking forward to welcoming Joseph and Demetrious and Jon and Belfort to my home town and to a great city."
So with two title fights, just like the history UFC 129, was there any thought of moving from Air Canada Centre to Rogers Centre, where the UFC set a North American attendance and gate record with 55,000 fans and $11 million? Not really, Wright said.
"You can’t change what’s happened," Wright said. "I mean, hypothetically it could have. But for right now, it is what it is, as (UFC President) Dana (White) would say, and we are really excited about it."