LOL, I seriously wish Dana White and Finkelstein never ever speak in public again.
One spreads jewels like "We are as popular as soccer" and the other one is now really concerned about how the UFC would do in Russia, and he is such an awesome human being that he actually wants to help them hahahaha
If he is so sure that the UFC will not do even nearly as good as M-1 in Russia, then why he wants to co promote? Why he should even care about them coming to Russia?? (If they actually come).
If the fighters in M-1 are indeed so great, then sooner or later, many of them are going to end in the UFC. Bellator will be just like a bridge for them.
He wants his M-1 champions to fight in the UFC and also in M-1??
And what exactly UFC has to gain with this? What happenes if the M-1 guys indeed beat the UFC fighters? UFC will be simply ridiculed.
That is the main reason of why UFC never accepted the co promotion stuff with Fedor. Because they were very afraid that Fedor would demolish their cashcow Brocky, then he would simply go back to M-1, and what would Dana say then?
He would not be able to say anymore that Fedor is a can, or that Brock is awesome!
The co-promotion stuff is absolutely ridiculous! M-1 is doing good in Russia and some other european countries. But they will never be as popular as the UFC, unless some russian mafioso like Abramovich inverts a lot of money in them. Then they can have a chance.
Not only brazilians can do this stuff