Welterweight titleholder Georges St. Pierre and challenger Dan Hardy will get the UFC Primetime treatment from Spike TV.
Hardy and St. Pierre, scheduled to meet at UFC 111 in March for the Ultimate Fighting Championship's 170-pound title, will be the subjects of a weekly three-part UFC Primetime series on Spike TV, the network announced today. Cameras will follow the fighters as they prepare for their bout.
HBO's 24/7 franchise pioneered the use of behind-the-scenes specials to promote its high-profile boxing matches. UFC in recent years has used half-hour Countdown shows to showcase the main eventers for its pay-per-view bouts, and had its first Primetime series last year on Spike ahead of St. Pierre's fight with BJ Penn at UFC 94.