Haha that would be funny, not sure he has much to offer other than helping fighters create a personality and become more entertaining to promote fights, which can be huge for the sport. Dont know why he is involved now that brock is out of the fight.
Fighters need to learn to market themselves like a sonnen, tito, etc. They may come off as assholes a lot but any bad publicity is still publicity. They will get a lot of follower and a lot that want to see them lose. It sucks to see some of the more talented/deserving fighters get paid less because of them being less known and not great promoters. It has been a huge part of boxing.