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[Cat--Smasher]

UFC locks up Boston Pizza for multi-year sponsorship

The “Ground and Pound Burger” or the “Octagonal Pizza” may soon be headed for the menu at Boston Pizza.

The casual dining chain has entered into a “multi-year” sponsorship agreement with the world’s foremost mixed martial arts organization, Ultimate Fighting Championship (UFC).

The deal makes the national chain – which operates more than 340 restaurants coast to coast – an exclusive partner of UFC in Canada. According to the two parties, the deal will provide Boston Pizza patrons with an “enhanced UFC experience” that could potentially include in-restaurant appearances by UFC fighters as well as UFC-related menu items.

Boston Pizza has been showing UFC pay-per-view events in its restaurants for several years, its involvement with mixed martial arts increasing as fan interest in the sport explodes.

Speaking with Marketing Tuesday, Steve Silverstone, executive vice-president of marketing for Boston Pizza in Mississauga, Ont., described UFC as a perfect fit with the chain’s core target of “dads and dudes.”

“We’ve been working on developing a partnership with UFC for the six months, and were able to reach an agreement that makes sense for the franchisee community and, most importantly, provide added value for guests,” said Silverstone. “We’ve got the momentum of the Canadian UFC events behind us and we’re looking forward to a long-term partnership.”

UFC locks up Boston Pizza for multi-year sponsorship | Marketing Magazine

[KevoOnTheRadio]

The fuck is a Boston Pizza? Never heard of them.

[likebutta]

Groovy. I've been with some friends to Boston Pizza (for UFC nights) and it's usually been enjoyable. Though, there is the ocassional teeth-gritting experience with some of the other patrons; obnoxious, loud, low-iq, "meat-heads" if you will. At one point one was hitting on another family member who was accompanying us. Suffice to say, we remained quite patient throughout the night. But the service and food, as well as pricing, is quite nice.

[Sakara=Excitement]

Originally Posted by KevoOnTheRadio

The fuck is a Boston Pizza? Never heard of them.

[Cat--Smasher]

Are you guys real or joking lol?

Boston Pizza is a resturant chain. We have em all over in BC, they usually have a lounge and shit attached to em. Typical chain that caters to a younger crowd.

[Fedorlei Gomipierre]

They're like fucking Starbucks around here, there's virtually one in every plaza, think higher end pizzas.

[lordpyro]

This is the first time of heard of Boston Pizza also. Never seen one before. It's like 400+ miles to the closest one.

[Cat--Smasher]

Originally Posted by Fedorlei Gomipierre

They're like fucking Starbucks around here, there's virtually one in every plaza, think higher end pizzas.

Originally Posted by lordpyro

This is the first time of heard of Boston Pizza also. Never seen one before. It's like 400+ miles to the closest one.

Maybe they are just big in Canada ... kind of like socialism and Trailer Park Boys

[likebutta]

Originally Posted by Cat--Smasher

Maybe they are just big in Canada ... kind of like socialism and Trailer Park Boys

And real beer. Not like that pisswater you guys call beer down there. Then again, European beer puts ours to shame.

[TheKidInside]

Originally Posted by likebutta

And real beer. Not like that pisswater you guys call beer down there. Then again, European beer puts ours to shame.

you clearly dunno a thing about the microbrewery craze that's here in the States and how many amazing crafts we got...