"I don’t manufacture conflict,” Sonnen (Pictured) said on Bruce Buffer’s “It’s Time” show on the Sherdog Radio Network. “I don’t try to sell fights or talk trash or hype anything. I hear those things said about myself. I see people constantly attempt to imitate me, but that’s not what I’m doing. I don’t make anything up. If I don’t mean it, I won’t say it. Apparently in the fight business you’re allowed to say things that you don’t mean to sell fights, and I hate that concept. I can’t tell you how dishonest I find that.”
In particular, Sonnen cited Josh Koscheck’s apparent disdain for Georges St. Pierre leading up to their rematch in December 2010.
“I’ve known Josh Koscheck for 13 years,” Sonnen said. “He’s got my full support. He’s a friend of mine. If I had the ability, I would have fired him after the St. Pierre fight. Not because of the beyond atrocious performance he put on but [for] the fact that he built the fight up -- he hyped it and he grabbed the microphone and tells everybody, ‘Hey, I didn’t mean that.’ Somewhere in fighting that’s OK? That is a fraudulent criminal act, in my opinion.”
Sonnen compared it to a car salesman misleading a customer into a purchase, then revealing the lie after the purchase is made.
“You would be furious,” he said. “You’d march into the attorney general’s office. You’d have the guy’s license revoked. You’d probably get a refund. But somewhere in the fight world, it’s OK to make things up. I would never do that. Look, if I don’t mean it, I won’t say it.”