Preliminary reports have UFC 152 featuring Jon Jones vs. Vitor Belfort selling an estimated 450-460,000 pay-per-view buys.
The early numbers are in for UFC 152: Jones vs. Belfort which featured Jon Jones' return to action after the cancellation of UFC 151 and they're not terrible but not spectacular either. Dave Meltzer is reporting at the Wrestling Observer (subscription required) that the show sold slightly more than half the buys Jones got in his last outing against Rashad Evans at UFC 145 (700,000):
Preliminary numbers from UFC 152 are 450,000 to 460,000 buys. Keep in mind these are still early numbers and can vary greatly. It's at the low end of expectations. I think the key here is that the six weeks between shows really didn't make a difference. It's considerably down from Jon Jones' last fight. Obviously Vitor Belfort wasn't going to draw as his opponent like Rashad Evans because you had no grudge match and betrayal storyline. But this looks to be less than Lyoto Machida. I really don't think all the publicity was going to keep people from buying, but one thing is pretty much for sure. All that publicity didn't either make him a bigger marquee star, nor did it create a situation where he sold more because people would buy to see him beat up. The only people buying to see him beat up were the same people buying to start with.
We'll have more commentary on what these numbers mean tomorrow but for comparison here are some recent UFC PPV numbers:
UFC 150: Henderson vs. Edgar 2 - 190,000
UFC 149: Faber vs. Barao - 235,000
UFC 148: Silva vs Sonnen 2 - 1,000,000
UFC 147: Franklin vs. Silva 2 - 140,000
UFC 146: Dos Santos vs. Mir - 560,000
UFC 145: Jones vs. Evans - 700,000
UFC 144: Henderson vs. Edgar 1 - 375,000