The Ultimate Fighting Championship on Saturday continued its global expansion, particularly in Asia, with its first event in China.
And after the fight card, the company announced plans to break further into the Asian market, this time in Indonesia with a partnership with the Jakarta-based MNC Media.
And with that partnership, the UFC also expects eventually to hold events in Indonesia, likely first in the capital city of Jakarta. Indonesia is home to roughly 238 million people, putting it behind the United States in fourth place on the list of world's most populous countries – and ahead of Brazil.
The UFC made the announcement at the post-event news conference for UFC on FUEL TV 6, which MMAjunkie.com (UFC blog for UFC news, UFC rumors, fighter interviews and event previews/recaps | MMAjunkie.com
) attended. UFC on FUEL TV 6 was the promotion's first event in China.
UFC Executive Vice President and Managing Director of UFC Asia Mark Fischer said the company plans a more formal announcement of the new partnership in the coming weeks, along with additional details. But for now, it is another clear sign of the UFC's expansion into the Asian MMA market.
MNC (Media Nusantara Citra) Media, a 15-year-old company, counts TV stations, newspapers, magazines and radio stations among its holdings in Indonesia.
"They are Indonesia's by-far No. 1 media company with a 40 percent share of the Indonesian TV market," Fischer said. "They also own a lot of other media, so it's a great new partnership. It's going bring us on terrestrial TV and on their MNC Sports cable stations across the world's fourth-most populous country. So we're really excited about that for our future in this great potential market.