White: The king of PPV is back
White: The king of PPV is back - Mixed Martial Arts News
...according to White at today's UFC on FOX 5 press conference earlier today, it was great for business to have the French-Canadian holding down another money-making main event.
"[St. Pierre] delivered again. It was awesome, it was a great weekend for us.... It was a good show. The king of pay-per-view is back ... let's put it that way."
Historically, UFC holds its PPV numbers close to its vest. But, it's no industry secret that UFC 100, which featured St. Pierre in the co-main event and Lesnar in the marquee match, registered a record-setting 1.6 million PPV buys back in 2009 that still stands as the high water mark to this day.