I think most out-of-org fighters need a benchmark fight. Fighters like Gil and Eddie who have been dominant for so long sometimes motivate something different, but I would actually prefer for them to fight a top 5 first before getting the title shot.
And Lombard was supposed to fight Stann from what I recall, no? I think the Boetsch fight was just because of how injuries played out. I suppose Stann was coming off a win, but not a terribly notable one (sorry, S=E)