"People always compare me to those guys [Roger Goodell, Bud Selig and other commissioners], but I'm different than those guys ... not in a bad way," he said. "They're doing just fine with whatever they are doing. I'm different, I have been since Day One. If you come on Twitter with me, you're going to read things and see things that you don't expect from the president or commissioner of a sport."
Indeed, White currently boasts nearly 2.4 million followers worldwide. And those who monitor his feed have surely seen him take an unruly fan to task, express his latest frustration, break news or even use it to incite a flash mob at the nearest Pinkberry so he can giveaway gear, tickets and other swag.
"I'm very honest, I'm very real with everybody," he said. "And if you say something stupid to me, I'm going to say something stupid back. I think that's why people follow me -- I have fun on Twitter. Plus, we engage with the fans a lot.... I giveaway tickets, merchandise -- we do fun stuff through Twitter. And people love free shit."